FBA Launch Toolkit

Nine tools that take an Amazon private-label idea from keyword research all the way to a legal, profitable, exit-ready brand.

Research → Vet → Price → Launch → Advertise → Restock → Recover → Exit
1

Deal-Analyzer

Should you pull the trigger? Scores an idea against the 80% rule with brand-moat, review-wall & patent kill-gates.

 2

Launch Planner

Sizes your give-away & coupon codes safely (no 100%-off wipeouts) and times your reorder so you don't stock out.

 3

Compliance Checklist

Your "don't get banned or sued" meter — flags suspension triggers, the giveaway cap, and the $1M insurance line.

 4

Reimbursement Recovery

Estimate the money Amazon owes you for lost/damaged stock, beat the 180-day clock, and file it with a ready message.

 5

Profit & Fee Calculator

Your real margin, ROI & break-even ACoS after every Amazon fee — before you order a single unit.

 6

PPC Break-even & ACoS

Break-even ACoS, max profitable bid, and the auto→phrase→exact ladder so ads don't eat your margin.

 7

Inventory & Reorder

Reorder-by dates for air vs sea so you never run out (which kills your rank) or over-order.

 8

Exit & Valuation

What your brand is worth, whether it's sellable yet, deal structures, and the levers that raise the multiple.

 9

Keyword & Listing Worksheet

Filter competitor keywords, dedupe them, build your backend search terms, and check your listing covers what sells.

How to use it

  1. Got a product idea? Run the Deal-Analyzer first — if it says NO-GO, you just saved thousands.
  2. Got a GO? Use the Launch Planner to plan the give-away and protect your coupons.
  3. Before & after launch, keep the Compliance Checklist green so you never trip a suspension.
  4. Every month, run Reimbursement Recovery — it often pays for the toolkit itself.
  5. Running the numbers: the Profit & Fee Calculator proves the margin before you order, the PPC Assistant sets your max bid, and the Inventory Planner keeps you in stock.