Write the opening "Our understanding" section of my proposal: 90-140 words.
Mirror the client's own phrases from the brief (quote 1-2 short phrases).
Structure: where they are now → what it's costing them → what good looks like
→ the one constraint that shapes the plan.
No adjectives about me, no "I'm excited," no claims about results.

Brief:
"""
{{approved scope brief}}
"""
