Using ONLY the intake fields below, return valid JSON with these keys:
"understanding" (90-140 words, mirror the client's phrases),
"success" (3 bullet lines, observable outcomes only),
"options" (three tiers named {{Tier 1}}, {{Tier 2}}, {{Tier 3}}, built only from
my service menu; each with best_for and deliverables; price must be "[YOU FILL]"),
"assumptions" (5 bullets), "exclusions" (5 bullets),
"questions" (up to 5 questions I must confirm before pricing).
Never invent prices, dates, metrics, testimonials, or guarantees.
Service menu: {{your menu}}
Intake:
Name: {{name}} | Company: {{company}} | Type: {{project_type}}
Budget band: {{budget_band}} | Deadline: {{deadline}}
Problem: {{problem}}
