# www.maeveferguson.com | Maeve Ferguson Consulting
www.maeveferguson.com/ipenginevipday

> Build quiz funnels and diagnostic assessments for experts and thought leaders, so that they bring in qualified leads and their body of work lives beyond the work


I build thought leadership ecosystems—starting with one powerful tool:
A custom diagnostic assessment built from your framework.
This tool becomes your lead magnet, your marketing angle, your data source, your language—and eventually, your legacy.
This is not a funnel.
This is infrastructure.
This is the foundation that makes you unforgettable.
I specialise in transforming established experts' intellectual property into systematic influence infrastructure - turning brilliant thinking into business-building assets.
 




## Core Content


- Thought Leadership Assessment - How Scalable is your IP:  The Overall Score represents a strategic diagnostic across three progressive influence zones: Expert, Authority, and Thought Leader - each revealing increasingly sophisticated levels of market positioning, systematic influence, and scalable impact.
 
In the Expert Zone – where you establish yourself as The Answer – we assess your commercial foundation: Offer, Leads, and Sales. These pillars reveal whether your intellectual property is architected for premium positioning, whether you attract investment-ready prospects, and whether your conversion infrastructure matches your expertise caliber.
 
In the Authority Zone – where you command The Spotlight – we evaluate your operational sophistication: Team, Systems, and Process. This is your scalability infrastructure. Strong scores here mean your business is built for systematic growth; weak scores expose the bottlenecks constraining your breakthrough potential.
 
In the Thought Leader Zone – where you're recognized as The One – we measure your influence ecosystem: Ecosystem, Diagnostic Ability, and Leverage. These advanced pillars determine whether you've constructed systematic influence mechanisms that operate independently, build compound authority, and position you as the definitive industry voice.
 
Together, these 9 Success Pillars reveal your precise strategic pathway from respected expert to industry-defining thought leader.
 
 




- The Client Engine https://youtu.be/Vnc3KwmJ7w0?si=mKsqHqX6YgQemDpY - 


Your IP deserves to live forever.


If you're a respected expert with brilliant intellectual property, but IP that requires you to be "on" 24/7, this is for you.


You've written the book. Built the credibility. Maybe even hit bestseller status with hundreds of thousands on your email list. But here's the brutal truth: without the right infrastructure, you're destined to be forgotten.


Your expertise is brilliant. Your frameworks are powerful. But if your IP needs YOU to be present for it to work? You've got a bottleneck.


And that bottleneck is costing you qualified leads, predictable revenue, and the legacy you deserve.


In this video, I'm revealing:


The 3 pillars that transform respected experts into unforgettable authorities
Why your intellectual property should work harder than you do
How diagnostic assessments become the infrastructure that codifies your body of work
Real results from bestselling authors and 7-figure coaches who've built their Client Engine™


Featured client results include:
→ Mike Kim (bestselling author): "How do we make sure my book lives beyond the physical pages?"
→ Jen Kem (Unicorn Team author): Created an automated Unicorn Leadership Type assessment that leveraged her IP way beyond her book
→ And more experts who've turned their brilliance into scalable, unforgettable systems
Your bottleneck isn't your ideas. It's your infrastructure.


Ready to make your IP unforgettable?






- Mastermind takeaways https://www.linkedin.com/pulse/27-takeaways-from-ryan-levesques-vermont-farm-maeve-ferguson-rx46f/?trackingId=ERraxmKeTwqggMHdYJ8hBw%3D%3D


## Blog Posts


- [https://substack.com/home/post/p-174677332 #005 - From Hamster Wheel to Flywheel: Building Diagnostic Assessments That Scale Your Thought Leadership


## Resources


- The Client Engine https://youtu.be/Vnc3KwmJ7w0?si=mKsqHqX6YgQemDpY - 


Apply for your Client Engine Strategy Call: https://www.maeveferguson.com/ipenginevipday